Mobile Website

Posted on January 12, 2012 by admin — No Comments ↓

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[headline_arial_extra_large_centered color="#000000"]Why Are Mobile Websites Needed?[/headline_arial_extra_large_centered]

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Mobile Websites are now so needed because in the US, 9 in 10 people have a mobile phone, part of 5 billion globally. 60 million iPhones have been sold, and 550,000 android devices are activated each day. People searching for products and services on mobile devices soared 3,000% in the last three years and that is why mobile websites are so important.

There are over 4.2 Billion mobile devices worldwide.
Mobile web growth is happening 4 times as fast as the Internet.
One out of every seven minutes of media consumption takes place on mobile.
There are over 5,000 different mobile devices that can access the mobile web.
Think how many people cannot access the website since it is not a mobile website.

Since computing power and user experience quality paving the way, mobile is almost overnight a medium that produces powerful results and measurable ROI. Need a Mobile Website?

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LocalWarrior.com view the mobile opportunity as far more than an afterthought. We recognize that these mobile devices that never leave our sides also present a massive opportunity for our clients to grow their sales, leads and businesses. We take advantage of the unique features of mobile – location, social interaction and intent – to produce custom initiatives and outsized results.

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[headline_arial_large_centered color="#000000"]What is a Mobile Website?[/headline_arial_large_centered]

Mobile User Friendly – Mobile users on the go need different information. They should be able to find it quickly, and easily.

Fast to Load – A mobile website designed for mobile will load in about 4 seconds, while a desktop site can take up to 40 seconds or more to load on a mobile device.

A Great Brand Experience – You control the brand experience – you are not at the mercy of the various mobile browsers to decide how your site will look.

Build it Once – You can build one mobile website version of your site that is optimized for all of the 5,000 devices that can access the mobile web. You don’t have to choose between the iPhone, BlackBerry or Droid. Make it work for everyone.

It’s already happening: people are going to your standard website from their phones. What do they see? Does it load? How long does it take? Can they find information easily? What does it look like on an iPhone? A BlackBerry? The Motorola Razr? This is why businesses are making a mobile website of their standard website.

Need Help Making Your Standard Website Viewed As A Mobile Website?

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[headline_arial_medium_centered color="#000000"]Local Mobile Search Numbers:[/headline_arial_medium_centered]

20% of Google’s total searches contain a geographic/ local qualifier like a zip code, a city, or a street (Google, SXSW 2011)
3 billion searches each month are for local-based keywords (Google, SXSW 2011)
1 in every 3 Google searches from mobiles are local (Google, CITA Wireless 2010)
Half of all Bing mobile searches are local (Bing, CITA Wireless 2011)
30% of all restaurant searches are from a mobile device (Google Mobile blog)
40% of all Google Maps traffic is from mobile phones (Google, SXSW 2011)
Google Maps has 150 million mobile users (Google, SXSW 2011)
55% of adult smartphone users surveyed indicated they use their phone for location-based recommendation services (Pew, 2011)
90% of smartphone users search for local information on their phones (Pew Research Center, 2011)
86% of all online searchers use local search to find businesses (Kelsey Group)
40% of AT&T mobile phone users surveyed had searched for a retail establishment on their mobile phone (AT&T-Nielsen, 2011)
66% of AT&T mobile phone users surveyed had searched for a restaurant on their mobile phone (AT&Nielsen, 2011)
Mobile phone users are 45% more likely to enter a local based search term than a computer users (Chikita, 2010)

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Below are a few industries and some of the additional benefits of having a Mobile Websites —

Restaurant industry:

provide easy access via anyone’s mobile device to location (with interactive mapping), menus, open times, chef book sales, etc.
extend the excellent customer service you strive to provide at the restaurant, before the diner even walks in the door
update the menu or wine list from the mobile device, without having to contact anyone or wait until there is a computer available

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Real Estate industry:

Update a listing on the spot, and have the info immediately viewable by prospective buyers visiting the computer website
Have easily accessible content for listings available on any phone, so prospective buyers have access to this content at all times
Put a QR Code on the sign in front of the house your selling and when a customer scans the QR Code they are taken to a Mobile Site for that house. It shows photos, videos and much more information about the house than just the “For Sale” sign. Plus they can connect with the agent quicker and easier.

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[headline_arial_medium_centered color="#000000"]Local Consumer Mobile Behavior:[/headline_arial_medium_centered]

90% of searchers perform some offline follow up with businesses they find online such as calling for more information or making a purchase (comscore)
59% of local information seekers visit a business after looking up information on it on their cell phones (Google Mobile Insights)
51% of people would characterize their shopping behavior as research online, buy offline (NPD Group)
61% of online local searches result in an offline purchase (TMP/comScore)
23% of US searchers surveyed indicated they’d be more likely to make contact with a business that showed pictures in their directory listings (Bright Local)
88.2 million US adults have redeemed an online coupon either online or offline (eMarketer)
21% of US adults surveyed said they had used a search engine to research a shopping decision in the past 24 hours (Pew Internet and American Life survey)
80% of US adults under 35 consider the Internet their main source of information on local information; for the total population it is 70% (TMP Local Search Study)
89% of adults surveyed by Yelp indicated they used the phone book once a month or less or never (Yelp, 2011)
39% of search engine users surveyed indicated that they “routinely felt frustrated” by not being able to find a local business online (Webvisible-Nielsen, 2009) Businesses Behavior When It Comes to Local Search and Consumers
Only 27% of 1500 businesses surveyed actively optimized their site for local search (Marketing Sherpa)
4 million businesses worldwide have claimed their Google Places profile, Google has created 50 million profiles (Google, SXSW 2011)
51% of businesses surveyed indicated their ability to capture newcustomers with their website was only “fair” or “poor” (Webvisible-Nielsen, 2009)
17% of the total marketing spend for small businesses will be spent on online marketing in 2011 (BIA Kelsey, 2011)
9% of small businesses surveyed said they felt satisfied with their Internet marketing efforts (Webvisible-Nielsen, 2009)
52% of small business owners surveyed indicated that the phone book was not at all useful to them as a business owner